Antibody Labeling

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Name	Provider	Purpose	Expires
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Name	Provider	Purpose	Expires
intercom-device-id-*	.activemotif.com	Used by Intercom Messenger to store identifier for each unique device that interacts with the Messenger. Intercom uses this cookie to determine the unique devices interacting with the Intercom Messenger to prevent abuse.	9 months
intercom-id-*	.activemotif.com	Used by Intercom Messenger to store anonymous visitor identifier cookie.	9 months
intercom-session-*	.activemotif.com	Used by Intercom Messenger to store identifier for each unique browser session and is used to keep track of sessions.	7 days
intercom.intercom-state-*	.activemotif.com	Used by Intercom live chat function to recognise a visitor, in order to optimise the live chat functionality.	Persistent
__utma	.activemotif.com	This is a persistent cookie which expires in 2 years by default and distinguishes between users and sessions. It is used to track first visit, last visit, current visit, and number of visits to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customised by website owners.	a year
__utmb	.activemotif.com	Used to determines new sessions and visits and expires after 30 minutes. The cookie contains the timestamp of the exact moment in time when a visitor enters the website and is updated every time data is sent to Google Analytics. Any activity by a user within the 30 minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor.	30 minutes
__utmc	.activemotif.com	Contains a timestamp of the exact moment in time when a visitor leaves the website. This works with _utmb to calculate when you close your browser to calculate how long a visit takes.	Session
__utmt	.activemotif.com	Used to throttle the request rate for the service (limit the collection of data on high traffic sites)	10 minutes
__utmz	.activemotif.com	This cookie keeps track of entry point into your website storing traffic source, medium, campaign, and search term used to land on your website - so Google Analytics can tell site owners where visitors came from when arriving on the site. The cookie has a life span of 6 months and is updated every time data is sent to Google Analytics.	6 months
_ga	.activemotif.com	Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.	a year
_ga_*	.activemotif.com	Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions.	a year
_gcl_au	.activemotif.com	Used by Google AdSense to understand user interaction with the website by generating analytical data.	3 months
IDE	.doubleclick.net	Used by Google’s DoubleClick to serve targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the user.	a year
test_cookie	.doubleclick.net	A session cookie used to check if the user’s browser supports cookies.	15 minutes
lpv*	pi.pardot.com		30 minutes
visitor_*	.pardot.com		a year
visitor_*-hash	.pardot.com		a year

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