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| __utmc | .activemotif.com | Contains a timestamp of the exact moment in time when a visitor leaves the website. This works with _utmb to calculate when you close your browser to calculate how long a visit takes. | Session |
| __utmt | .activemotif.com | Used to throttle the request rate for the service (limit the collection of data on high traffic sites) | 10 minutes |
| __utmz | .activemotif.com | This cookie keeps track of entry point into your website storing traffic source, medium, campaign, and search term used to land on your website - so Google Analytics can tell site owners where visitors came from when arriving on the site. The cookie has a life span of 6 months and is updated every time data is sent to Google Analytics. | 6 months |
| _ga | .activemotif.com | Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | a year |
| _ga_* | .activemotif.com | Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. | a year |
| _gcl_au | .activemotif.com | Used by Google AdSense to understand user interaction with the website by generating analytical data. | 3 months |
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| visitor_id* | .pardot.com, .activemotif.com | a year | |
| visitor_id*-hash | .pardot.com, .activemotif.com | a year |
